The marketing skills you should improve on for 2017

Written by Sanderson Recruitment | Blog | Posted 16/01/2017 17:04:10

For marketers everywhere,2016 has been almost nothing but digital marketing. In 2017… this trend looks set to continue. So what skills can you develop to set yourself apart from the crowd? And what will employers be looking for most on a CV? Here are our top tips for digital marketing success.

Data Analysis

The crucial aspect of digital marketing is the measurement of its success. Despite this, three quarters of marketers admitted to feeling unconfident when it comes to analysing the data behind their campaigns and digital activity. In 2017, the difference between a marketer in demand and not, will be their ability to define the specific ROI behind digital marketing. Make sure you’re up to scratch on which analytics platforms are most used, how to use them to their fullest potential and what your best campaign results have been in your current role so that you can bring the evidence to your next interview.

Need more interview guidance? Read more helpful tips here.


SEO has had its praises sung for several years now and certainly isn’t anything new. This being said, search engines are ever growing and algorithms are increasingly complex. Learning SEO in the past will have been incredibly useful but these are skills which must be constantly refreshed in order to match pace with search engine rankings. Consider refreshing your SEO training in the new year to ensure your knowledge is 2017 relevant.


The ‘content crush’, as it is often coined, has run wild ever since blogs became the new big thing. Marketers have forecasted for some time that this will soon switch and video will continue on its upwards trend to the point of accounting for 80% of all online content. Whilst some marketing teams will have dedicated staff to produce quality video content, many won’t. Show forward thinking by brushing up on basic programs and simple camera equipment as a handy addition to your CV.

Marketing Automation

With the sheer amount of content and external comms a marketing department create and send, there’s great demand for a process to simplify the work load. Marketing automation programmes are the solution to this and are the fastest way to lower time spent on comms activity, therefore improving ROI.Gather an understanding of the popular automation programmesand which are best for particular marketing strategies. If you’re hot on using marketing automation programmes then you’ll be the answer to reducing distribution time. From your point of view, this is a major CV selling point. All employers are looking for candidates who are good value for money.

We recruit marketing and comms professionals across industries and roles. If you are interested in pursuing a new role for the new year get in contact with our marketing specialists to see what vacancies we have available.

- Doug Gear, Marketing Consultant

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